3 Jul 2023 · 1 h 35 min
Books from Adam Alter
“The Psychology Master: The Colour That Makes You Attractive, How Your Name Determines Your Success & How To Become UNSTUCK In Your Marriage, Job, or Life!”
7 books mentioned
Buy links are Amazon affiliate links. Timestamps come from the audio release (which includes ad breaks), so the video may differ by a few minutes.
The conversation
Adam Alter, a professor of marketing and bestselling author, discusses how subtle environmental cues like names and colors shape behavior. He explains strategies for overcoming feeling stuck, including friction audits and distinguishing between hardship and truly negative situations. The episode also covers curiosity, decision-making styles, and the power of nostalgia.
Talking points
- Influence of names, colors, and environments on behavior
- Distinguishing hardship from truly stuck situations
- Curiosity as a teachable skill
- Maximizers versus satisficers
- The nine-ending crisis and life audits
- Friction audits for personal and professional life
- Exploration and exploitation for career hot streaks
- Nostalgia and the Y2K bug as a metaphor