28 Nov 2022 · 1 h 40 min
Books from Charlie Sloth
“Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!”
Books mentioned
No books were mentioned by name in this conversation (or none could be confirmed in a book catalogue).
The conversation
Radio presenter Charlie Sloth recounts his journey from homelessness and single fatherhood to building the Fire in the Booth brand and AU Vodka into an £800 million business. He discusses self-belief, branding, and the struggle between work addiction and personal life balance.
Talking points
- Upbringing in a council estate and living in a shed
- Building the Fire in the Booth brand
- Move from BBC to Apple Music
- Growth of AU Vodka through strategic branding
- Work addiction and validation
- Importance of a supportive team
- Self-belief and integrity in business