An unofficial reader's index — not affiliated with The Diary of a CEO or Steven Bartlett.

10 Nov 2025 · 2 h 9 min

Books from Natalie Dawson

“The Woman Who Makes Millionaires: Only 1% of People Do This! The PPF Framework Will 10x Your Income!”

1 book mentioned

  1. Cover of Start The Work
    Guest's book

    Start The Work

    by Natalie Dawson

    Episode description

    Buy on Amazon

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The conversation

Natalie Dawson, co-founder of two 9-figure businesses, shares her PPF goal-setting framework and strategies for scaling companies. She discusses communication, hard work, hiring A-players, and why she views burnout as a misconception. The episode also covers starting a business in 2025 and the importance of earning respect over being liked.

Talking points

  • PPF goal-setting framework
  • VCE communication framework
  • Hard work and calendar management
  • Burnout as a misconception
  • Earning respect over being liked
  • Hiring A-players and the 4M's model
  • Starting a business in 2025
  • Women's wealth transfer and financial literacy