Guest's bookOn the shelf
Alchemy
by Rory Sutherland
1 episode · last mentioned 1 Aug 2022
Buy on Amazon
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Who brought it up
- Guest's book
Steven Bartlett in the episode with Rory Sutherland
About the book
A business and marketing book arguing that logic and data often fail to explain human behaviour, and that embracing irrationality and psychological insight leads to more effective solutions. It draws on behavioural science and real-world advertising examples.
