On the shelf
Blue Ocean Strategy
by W. Chan Kim
1 episode · 1 guest · last mentioned 16 Mar 2026
Buy on Amazon
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Who brought it up
- Mentioned
Daniel Priestley in the episode with Daniel Priestley
About the book
A business strategy book that challenges companies to create uncontested market space, or 'blue oceans,' rather than competing in crowded 'red oceans.' It presents analytical frameworks and tools for making competition irrelevant by creating new demand.
