No. 27 most recommended
Influence
by Robert B. Cialdini
3 episodes · 2 guests · last mentioned 1 Dec 2025
Buy on Amazon
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Who brought it up
- Mentioned
Desmond O'Neill in the episode with Desmond O'Neill
- Mentioned
Chase Hughes in the episode with Chase Hughes
- Mentioned
Steven Bartlett in the episode with Julie Smith
About the book
A seminal work on the psychology of persuasion, identifying six key principles that lead people to comply with requests. Drawing on decades of research, it explains the mental shortcuts and biases that make individuals susceptible to influence.
