On the shelf
Predictably Irrational
The Hidden Forces That Shape Our Decisions
by Dan Ariely
1 episode · last mentioned 23 Dec 2019
Buy on Amazon
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Who brought it up
- Mentioned
Steven Bartlett in the solo episode The lessons we MUST learn before 2020.
About the book
A behavioral economist examines the systematic and predictable ways in which people make irrational decisions in their daily lives, from shopping to relationships. The book uses experiments to reveal the hidden forces that override rational thought.
