Guest's bookOn the shelf
The Consuming Instinct
by Gad Saad
1 episode · 1 guest · last mentioned 9 Sept 2024
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Who brought it up
About the book
An evolutionary psychologist's exploration of consumer behavior through a Darwinian lens. The book argues that our deepest purchasing decisions are driven by four fundamental biological imperatives—survival, reproduction, kin selection, and reciprocity—rather than by culture or rational choice alone.
