9 Jun 2022 · 1 h 19 min
Books from Greg Hoffman
“The Marketing Genius Behind Nike: Greg Hoffman”
1 book mentioned
Buy links are Amazon affiliate links. Timestamps come from the audio release (which includes ad breaks), so the video may differ by a few minutes.
The conversation
Greg Hoffman, former Chief Marketing Officer at Nike and author of 'Emotion By Design', discusses his journey from a childhood shaped by racism to becoming a top executive. The episode explores his creative storytelling philosophy and his personal story of discovering and meeting his biological family through a DNA test.
Talking points
- Childhood experiences with racism and escape through art and sports
- Career path from early 20s to Nike CMO
- Picture and frame concept for brand storytelling
- Discovering biological family through 23andMe
- Healing family divisions through empathy
- Caring leadership and managing executive stress