Guest's bookNo. 83 most recommended
Hooked
by Nir Eyal
3 episodes · last mentioned 22 May 2023
Buy on Amazon
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Who brought it up
- Guest's book
Steven Bartlett in the episode with Nir Eyal
- Mentioned
Steven Bartlett in the solo episode 5 Scientific Rules for Making & Breaking Habits!
- Guest's book
Steven Bartlett in the episode with Nir Eyal
About the book
A business and psychology book that presents a model for building habit-forming products. It explains how companies create user engagement through cycles of trigger, action, variable reward, and investment, drawing on behavioral design and neuroscience.
