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Cover of Pre-Suasion

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Pre-Suasion

by Robert B. Cialdini · 2016

1 episode · 1 guest · last mentioned 26 Dec 2024

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About the book

A social psychologist explores the art of capturing attention and setting the stage for persuasion before a message is delivered. It reveals the optimal moments and techniques that make people more receptive to influence.

Short summary written for this site; checked against the book's catalogue record.

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