Guest's bookNo. 82 most recommended
The Dip
A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
2 episodes · 2 guests · last mentioned 10 Aug 2026
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Who brought it up
- Guest's book
Seth Godin in the episode with Seth Godin
- Recommended
Brian Armstrong in the episode with Brian Armstrong
About the book
A concise business fable that reframes quitting as a strategic tool for success. It argues that every worthwhile pursuit involves a difficult 'Dip' between starting and mastery, and teaches readers how to distinguish this temporary struggle from a dead end, advocating for quitting fast to focus on breakthrough opportunities.
